who made the announcement
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Local Government Minister Grant Shapps, who made the announcement, said there would be a second batch of 12 pilots announced by the end of July, and that the Greater London Authority were funding three more.
Each area won the money to enhance their local shopping centres and high streets, for instance Liskeard is planning to build on its vibrant art scene to inject fun back into its town centre, and Wolverhampton plans on bringing its city to life with modern day town criers and on-street performers and a ‘dragon’s den’ style competition to support local entrepreneurs.
The initiative follows a review into town centres by Portas, commissioned by the government, where she recommended a variety of initiatives including affordable town-centre parking, and ‘town teams’ made up of consumers, landlords, shops and councillors who would be in put in charge of improving the main shopping areas.